Day 13 – SEO
1. Attend the “Giving Back” call which you registered for at the end of yesterday’s training. Go to your inbox and find the email confirming your attendance. If you have yet to register for the call; go to “Training Calls” and do so now (remember to select your time zone when registering).
The Giving Back call is a live testimonial call from the LifePath community. This is a wonderful opportunity for you to jump out on this call and give a brief testimonial about your first few weeks with LifePath and your experience thus far.
2. Review what you have learned over the last two weeks and catch up with whatever you may have missed.
3. Contact your mentor today to share where you are at, and to get any questions you may have answered.
4. Todays marketing topic is Search Engine Optimisation (SEO) .
SEO is all about getting your website ranked high in the search engines. If you can get on the first page of those search results for popular keyword terms, then you’ll get loads of clicks, and unlike PPC (Pay Per Click) you don’t pay for them.
But it’s usually not that easy to get in the top few positions; competition can be fierce. If you want to have a chance, you’ll need to take consistent action, and it could be weeks or months before you start seeing results.
There is far too much to know about SEO to include a comprehensive report here, so instead, you can download the following book and print off the chapters you find interesting.
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Warning; Occasionally, you may receive phone calls from so called “SEO Experts,” who get your contact details from your website. But be very careful with doing business with these people- 99% of the time they are scams, and are only out to separate you and your cash.
And while we’re on the note of receiving unsolicited phone calls, you should also be weary of List Brokers who call you. Often they’ll claim to have a large list of targeted leads they are trying to onsell, and will make all kinds of tempting offers. After having been the victim of one of these offers, my advice is to be very careful