Day 8 – Pay Per Click (MSN)

Ok, I hope you’re ready to begin week 2, since we’ve got a lot in store for you.

But first things first…. If you are reading this, then it means that you have enrolled as a member under your Discovery mentor (you’ve paid the $97 enrollment fee).

So now that you’re a fully fledged member, do me a favour and enter your name and email in the form below.  This way, whenever there’s something important I need to share with you (such as a new marketing idea or strategy) I can send you an email and let you know about it.

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Once you’ve got all three set up (google, yahoo and msn), you can think about building new campaigns.

At the moment, you probably only have one campaign for each.  Each campaign is focussed around a set of related keywords… for example, you might have a LifePath campaign, where all of your keywords relate to LifePath Unlimited.

I highly recommend you do this, because you’ll never get a better lead/prospect than someone who’s already searching for your particular business opportunity. The only thing better would be someone who is actively searching for you, which is what attraction marketing is all about.  But it takes time to get to this level, and you’ll eventually need to branch off and start your own team, like I’ve done with Home Business Builders.  For now, just focus on building your own team and getting some experience under your belt.

When it comes to creating new PPC campaigns, keep them as targeted and focused as possible.  By focused, I mean keep them related to a particular set of keywords.

For example, if you were a Stay-at-Home mum before you got involved in this business, then you might set up your own landing page and marketing campaign to focus on that particular market.  You would then want to select keywords that are related to this market.

Go to Day 9